Who We Are ?
We are a rapidly growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier, and longer lives. We take a nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food, and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats.
E-Commerce is our largest channel and we partner with some of the most recognizable names in the world, including Amazon and Chewy. We have a strong and loyal base of pet parents that shop online, and boast a subscription rate of approximately 50%.
Direct to Consumer is our smallest channel, and represents an opportunity for growth in the future. The vast majority of TruDog’s sales are made on our direct-to-consumer website, and we are looking to expand our direct-to-consumer offering to the Halo brand in 2022.
International is one of our fastest growing channels, and is anchored by strong distribution partnerships in Asia. In total, we have secured $100 million in aggregate contracted revenue from 2021 - 2025 and are constantly looking to expand into new markets.
Pet Specialty is one of our most exciting channels for growth. In 2022 we expect to launch our innovative Halo products in 2,000 - 2,500 new stores, anchored by partnerships with Petco, Pet Supplies Plus, and other independent pet stores.