Privacy Policy

Better Choice Company Inc. (“BCC,” “we,” “us,” or “our”) is committed to protecting the privacy rights of its Members. This Privacy Policy is a part of the BCC Terms of Service. All terms in this Privacy Policy have the meaning given them in the BCC Terms of Service. By using the Service (need to define this in the Terms of Service), you accept the practices, requirements, and policies described in this Privacy Policy. Children under the age of 13 and residents of European Union member states are not eligible to use the Service. By using the Service, you are certifying that you are over the age of 13 and not a resident of a European Union member state. We do not knowingly collect, store or transfer information from or about any person protected by the European Union’s General Data Protection Regulation or other privacy and data security laws, and are not certified to handle, transfer or protect such information.

This Privacy Policy applies only to information collected through our website and not to information collected offline. BCC reserves the right, without limitation, to modify this Privacy Policy at any time. Such modifications will take effect at the time of publication. You are encouraged to regularly check BCC’s Privacy Policy. Your use of the Service after these changes have been published constitutes your acceptance of the modified Privacy Policy.

1. Information Collected

We may collect information from you in a number of ways. We also may retain communications sent by you to BCC. In order to provide a better experience for you, we may use technologies such as cookies, clear gifs, log files and flash cookies to understand how you utilize the Service. The information we collect may include, without limitation, your Internet Protocol (IP) address, device operating system, browser type, address of a referring web site (if any), pages visited on the Service, and dates/times of visit.

2. Use of Information

We generally use the information to contact you and to administer and improve the Service. Your information will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever without your consent. We may contact you to request information to ensure compliance with our Terms of Service and applicable law, and we reserve the right to use your personal information to any extent necessary to comply with our legal obligations and enforce our Terms of Service and/or Privacy Policy. We may also partner with third party service providers to collect, use, promote, and analyze information about the Service.

We may utilize a number of technical means, including cookies and IP address information, to record how you utilize the Service. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Service. Some features of the Service may not function properly if your ability to accept cookies is disabled.

3. Sharing of Information

We may share your personal information with trusted third parties solely for the purpose of providing and improving the Service. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. Except as otherwise described in this Privacy Policy, we will not disclose personal information to any third party unless required to do so by law or if we believe that such action is necessary to (a) conform to the law, comply with legal process served upon us, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Service, take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of BCC. We may provide non-personally identifiable information to third parties for marketing, advertising, or other uses.

4. Security

We implement a variety of security measures to maintain the safety of your personal information. We follow all industry-approved best practices for securing your data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a security breach, we will promptly notify you if your personal information has been compromised.

5. Third Party Links

Occasionally, we may include or offer third party products or services through the Service. These third party websites have separate and independent privacy policies. We have no responsibility or liability for the content and activities of these linked third party sites. However, we always seek to protect the integrity of the Service and welcome any feedback about these third party sites.

6. California Online Privacy Protection Act

We have taken the necessary actions to maintain strict compliance with the California Online Privacy Protection Act.

7. Children’s Online Privacy Protection Act

We have taken the necessary actions to maintain strict compliance with the Children’s Online Privacy Protection Act. We do not collect any information from any persons under 13 years of age. Children under the age of 13 are not eligible to use the Service. Any person providing personal information is certifying that he/she is over the age of 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us, and we will delete such information from our files.

8. Acquisition

We reserve the right to transfer your personal information in the event of a transfer of ownership of BCC, such as an acquisition by or merger with another company. If an acquiring company should plan to materially change this privacy policy, we will notify you before such acquisition.

9. Terms of Service

Please also review our Terms of Service governing the use of our website at https://www.betterchoicecompany.com/terms/. In the event of any conflict between the Terms of Service and this Privacy Policy, this Privacy Policy shall control.

10. Contact Us

If you have any questions regarding this Privacy Policy, please contact us using the information below:

KCSA Strategic Communications, 420 Fifth Avenue, 3rd Floor, New York, NY 10018

Telephone: 212-896-1254, E-mail: BTTR@kcsa.com

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