We believe every pet deserves nutrition backed by science and made with care. Discover our family of brands dedicated to pet wellness.
Learn About UsEvery formula starts with whole-food ingredients you can recognize and trust, sourced from responsible suppliers.
Developed alongside veterinary nutritionists to meet the specific needs of dogs and cats at every life stage.
From packaging to production, we work to minimize environmental impact across our entire supply chain.
From premium raw diets to everyday nutrition, our portfolio covers the full spectrum of pet wellness.
View BrandsEvery pet owner faces the same overwhelming moment: standing in a store aisle or scrolling through an online catalog, surrounded by hundreds of pet food options, each one claiming to be the healthiest choice. Decoding ingredient lists, understanding nutritional labels, and separating genuine quality from marketing hype takes real knowledge.
That is exactly why this resource exists. Better Choice Company provides clear, research-backed guidance on pet nutrition so you can feed your dog or cat with confidence rather than confusion.
Not every pet thrives on the same diet. Our portfolio of pet food guides covers raw feeding, kibble, wet food, freeze-dried options, and supplements, explaining the genuine pros and cons of each approach without pushing any single philosophy.
Our FAQ section tackles the questions pet owners actually ask: how to read ingredient panels, what “human-grade” really means, whether grain-free diets are safe, and how much you should realistically budget for quality food.
The pet food market generates over $60 billion annually in the United States alone. Our pet industry overview breaks down where that money goes, which trends are reshaping the market, and what it all means for the food that ends up in your pet’s bowl.
Through our news section and blog, we track ingredient recalls, regulatory changes, emerging research on pet nutrition, and shifts in how companies formulate their products.
We do not manufacture pet food. We do not accept payment from pet food brands. Our only agenda is helping you make feeding decisions grounded in nutritional science rather than packaging design. Every guide on this site is written with one question in mind: what does the evidence actually say?
Whether you have a puppy picking at its first solid meals, an aging dog with specific dietary needs, or a cat that turns its nose up at everything, the information here is designed to help you navigate the choices with clarity.
Start with our complete guide to pet food categories or jump straight to the most common questions pet owners ask.