BETTER health and wellness CHOICES for pets and people.

Our Brands

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Our Company

Background image: Better Choice Company Running with Dogs

At the foundation of Better Choice Company is the belief that good health practices and nutrition contribute to and promote a higher quality of life.

Better Choice Company is a pet health and wellness portfolio company, offering consumers a wide variety of recognized premium pet products and hemp-derived CBD supplements. We position our brands to benefit from mainstream trends of growing pet humanization and consumer focus on health and wellness.

Better Choice Company strives to lead the industry shift towards products that create longer, better lives for our furry companions.

Better Choice Company Infrastructure

Better Choice Company Infrastructure

Strong DTC distribution capabilities, retail relationships and our technology platform allows cost-effective growth into of new and existing products into the marketplace.

Better Choice Company Operational Expertise

Better Choice Company Operational Expertise

Professional management team with deep operational know-how of manufacturing, sales, distribution and finance.

Better Choice Company Dogs With Brands

Better Choice Company Dogs With Brands

Existing customer, subscriber and marketing channels create an unparalleled distribution platform across all SKUs.

A Suite of Health and Wellness Brands

The Better Choice Company portfolio includes a widely-encompassing approach to pet health and wellness. From freeze-dried raw foods to all natural treats and supplements for nutritional intake, to oral care products and hemp-derived chews and oils for health maintenance, Better Choice Company ensures that pets are living their best life… now.

Our portfolio of brands are highly-acclaimed, profitable brands that have a track record of success.

Our Portfolio

Better Choice Company Product Suite

Infrastructure and Technology

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Data-driven Marketing

Better Choice Company’s vertical integration and operational proficiency allows a streamlined and scalable distribution chain.

Our data driven multi-channel marketing platform focuses on profitability and maximizing return on investment for both new customer acquisition and retention.

Our Portfolio

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TruPet, manufacturers and markets dry raw diets meals, treats, and supplements for dogs and cats in fulfillment of their mission to lead the industry shift towards products that create longer, better, lives for pets and helping pet owners understand the benefits of feeding a species an appropriate diet. 

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TruGold is a developer of brand and product verticals within the animal CBD supplement space. TruGold currently has several hemp-derived CBD products within the canine supplements space and is in the process of expanding its footprint internationally.